If you can't prove it, it didn't happen. For organizations that are data-rich but insight-poor. We connect earned media, brand awareness, and sentiment to the business KPIs your board actually reads.

Who it's for:

CMOs & VPs of Communications who must prove the ROI of earned media and awareness campaigns (lead generation, organic traffic, sentiment shift) before budget season.

Publicly traded regional companies needing precise sentiment analysis and shareholder-communication monitoring. Founders approaching an exit who need historical share-of-voice data and a reputational audit for due diligence.

What we deliver:

• Performance & impact tracking: quantitative reporting that maps earned media, awareness, share of voice, and sentiment to growth KPIs.

  
  

• Audience insights & market intelligence: micro-market analysis comparing Greater Boston and NH Seacoast demographics to sharpen messaging and channel mix.

  
  

• Media monitoring & optimization: real-time social listening, campaign dashboards, continuous ROI optimization across regional and national channels.

  
  

• Methods (short list): cluster analysis, market segmentation, SWOT and risk mitigation, marketing analytics, financial modeling.

  
  

• Month-by-month platform comparison (followers, impressions, interactions, posting frequency, engagement per post) with plain-language recommendations. Sourced from a real reporting engagement; use only with client permission or an anonymized version.

  
  

• Demographic and psychographic audience profile with segment-based campaign structure and platform targeting.