Burana Public Relations
Where Strategy is the Motivator
Our Company
Prioritizing Social Responsibility Across NH Since October 2022
We prioritize social responsibility across New Hampshire by helping clients develop communication plans that consider all the touch points a business may have with its audience.
What is a Social Impact Career? Why do Social Impact Careers matter?
We support individuals and SMBs dedicated to making a positive social impact. Social impact jobs help improve society locally, nationally, or globally. As a startup PR agency, we collaborate with entrepreneurs and SMBs driving change in their businesses and communities.
Are you a forefront of change in the community?
At Burana, we believe in focusing on areas that are at the forefront of change, which include leadership, climate change, responsible production and consumption (circularity), impact investing, justice, diversity, equity, and inclusion, civic engagement, and STEM for good.
Among us, there is a significant shortage of resources for SMB's
Negative Impact of COVID-19 on SMB's in the US
A report from October 2021 revealed that 67% of small businesses in the US were negatively impacted by the COVID-19 pandemic.
Marketing Challenges of SMB's in 2022
Small businesses in the US reported budget and lead-generation as their top concerns, according to a November 2022 survey. Around 23% cited budget as a significant challenge, while 22.8% identified lead-generation as their main priority. Additionally, 10% of SMBs reported ROI as a major marketing hurdle.
Strategic Communications Provider Since 2022
Burana Public Relations is a PR firm based in Seacoast, New Hampshire. It provides efficient public relations and strategic communication services that extend beyond traditional PR tactics and press releases. The firm specializes in developing tailored communication plans to help clients achieve their specific goals and reach their target audience, taking into account all the points at which their brand interacts with the public.
Availability
Our Services
Strategic Communication Services
Strategic Communication Services
Strategy Development
Reputation Management
Media Management
How do we measure success?
Increased Brand Awareness: Tracking metrics like website traffic, social media engagement, brand mentions in media, and survey results to gauge how well Burana's campaigns increased awareness of the client's brand.
Improving Brand Reputation: Monitoring sentiment analysis of online mentions and media coverage to see if Burana's efforts have positively impacted public perception of the client.
Lead Generation and Sales Growth: Tracking website leads, sales figures, and conversion rates to see if a clients campaigns have helped attract new customers and boost sales.
Media Coverage: Monitor the quantity and quality of media placements secured by Burana. This includes factors like media outlet reach, article type (positive vs. neutral coverage), and placement prominence.
Social Media Engagement: Track metrics such as likes, shares, comments, and follower growth on the client's social media channels to assess the impact of Burana's social media strategy.
Website Traffic and Engagement: Analyze website traffic sources and user behavior to see if Burana's efforts are driving more qualified traffic to the client's website.
Return on Investment (ROI): This combines the costs of Burana's services with the measurable business results achieved. It helps determine the financial effectiveness of the PR campaign
Do you need help communicating with your target audience?
We primarily assist SMBs in the Seacoast region of New Hampshire.
Interested in Learning More? If you are in our area, we got you covered!
Let us know what you need help with and access our general intake survey (Click Here)