We turn potential into legacy. Bridging the gap between high-velocity brands and the elite recognition they deserve.

Our Story

Built for organizations that want to make an impact—and be seen doing it

Established in 2022, Burana Public Relations was born out of a critical realization: small businesses, scaling startups, and community institutions across the New Hampshire Seacoast were being underserved by traditional marketing agencies. Most firms offered a rigid choice—either cold, boilerplate data reporting or creative video production that looked beautiful but failed to drive business outcomes.


Burana PR was founded by DJ Beasley, MBA to bridge that exact gap. Rooted in Durham Dover and Portsmouth, NH, Burana was built on a unique dual-engine framework: leveraging a deep understanding of behavioral sociology to craft human, community-centered narratives, while utilizing rigorous business analytics to ensure every campaign has a measurable return on investment.


Since 2022, Burana has evolved from a local consultancy into an award-winning agency. From helping secure $60,000 in non-dilutive funding for regional health-tech innovation to elevating local culinary landmarks and professional practices, Burana’s journey is defined by the successes of the clients we protect and amplify. We don't just manage public relations; we architect local legacies.

DJ Beasley, MBA, is the Founder and Principal Strategist at Burana Public Relations (PR).

The Visionary Behind the Hype: Meet Our Founder

DJ Beasley is a strategic marketing leader, analytics specialist, and the driving force behind Burana Public Relations. Fusing an elite business background with raw creative execution, DJ has built a reputation on the Seacoast for turning brand potential into powerful, market-dominating legacies.

DJ holds a ...

Our Mission

At Burana Public Relations, we believe that brilliant ideas, science-backed innovations, and local legacies shouldn't be drowned out by the noise of generic marketing.


We take the complexity out of strategic communications by combining MBA-level marketing analytics with high-fidelity, cinematic storytelling. From the Seacoast to global networks, we build tailored, high-impact campaigns that capture brand energy, prove value through data, and transform emerging businesses into market authorities.

We don't just secure visibility—we engineer prestige.


Our Vision

To reshape the landscape of regional marketing by proving that elite, data-driven business strategy and high-velocity visual storytelling belong on Main Street. We envision a future where every community institution, scaling startup, and local business possesses the clear message and visual authority required to dominate their market, secure their legacy, and scale to national attention

What Makes Us Different?

  • Focused on mission-driven organizations
  • Deep understanding of the Seacoast community
  • Strategy-first approach (not just press releases)
  • Integrated storytelling + visual content

Our Brand Pillars (The "How")

📊 Precision Analytics

We don’t guess where your audience is; we prove it. Using cluster analysis, market segmentation, and data-driven risk mitigation frameworks, every narrative we build is structurally engineered to maximize your ROI.


⚡ The "Hype" Workflow

Using raw, immersive GoPro POV workflows and high-fidelity cinematic video production, we capture your brand's true pulse. We stop the scroll, build deep customer curiosity, and humanize complex businesses—from local culinary landmarks to medical technology startups.


🏛️ Community & Institutional Legacy

Rooted in the New Hampshire Seacoast, we are dedicated to amplifying the institutions, startups, and social enterprises that drive regional innovation. We provide a bridge for brands to capture local market share and scale to national attention.

Our Clients

Burana PR serves a curated portfolio of ambitious brands, split into two primary profiles:


1. High-Growth Pioneers & Professional Practices

  • Who they are: Med-Tech and Health-SaaS startups, legal practices, premium real estate agencies, and regional financial institutions.
  • Their Challenge: They have complex, highly technical, or high-stakes offerings. They struggle to communicate their value proposition in a way that builds immediate trust and authority without compromising their professional rigor.
  • The Burana Solution: We deliver Gold Tier Go-to-Market (GTM) strategies, reputation audits, and sophisticated thought-leadership narratives that satisfy both stakeholders and consumers.

2. Main Street Icons & Community Institutions

  • Who they are: Independent restaurants, experiential hospitality venues, boutique retail brands, educational departments, and regional non-profits.
  • Their Challenge: They have a powerful community mission or an exceptional physical product, but they lack the massive budgets required by enterprise corporate agencies to capture modern digital attention.
  • The Burana Solution: Through our scalable subscription models and high-energy "Hype" video workflows (POV & Cinematic), we turn their physical atmosphere into high-converting digital assets that secure local media placement and drive foot traffic.

Testimonials

Burana helped us turn our mission of bringing authentic Southern heritage and hospitality to the New England area into a clear message. Through their strategic storytelling, we secured key local media coverage that brought in new supporters, packed our dining room, and turned first-time visitors into loyal community advocates.

02/28/2024
Cobbs Southern BBQ

Burana helped us turn our mission of bringing authentic Southern heritage and hospitality to the New England area into a clear message. Through their strategic storytelling, we secured key local media coverage that brought in new supporters, packed our dining room, and turned first-time visitors into loyal community advocates.

02/28/2024
Cobbs Southern BBQ

Burana helped bring one of my biggest ideas to life. His unwavering positivity and commitment to guiding our project from inception to fruition is something I am truly grateful for. From the very beginning, when unexpected challenges arose, DJ continuously reassured the team that we could handle whatever came our way. - Dr. Hannah Lightcap, Founder, Lightcap Health

10/23/2025
Lightcap Health

Burana helped bring one of my biggest ideas to life. His unwavering positivity and commitment to guiding our project from inception to fruition is something I am truly grateful for. From the very beginning, when unexpected challenges arose, DJ continuously reassured the team that we could handle whatever came our way. - Dr. Hannah Lightcap, Founder, Lightcap Health

10/23/2025
Lightcap Health