We turn potential into legacy. Bridging the gap between high-velocity brands and the elite recognition they deserve.

Our Story

Built for organizations that want to make an impact—and be seen doing it

Established in 2022, Burana Public Relations was born out of a critical realization: small businesses, scaling startups, and community institutions across the New Hampshire Seacoast were being underserved by traditional marketing agencies. Most firms offered a rigid choice—either cold, boilerplate data reporting or creative video production that looked beautiful but failed to drive business outcomes.


Burana PR was founded by DJ Beasley, MBA to bridge that exact gap. Rooted in Durham, Dover, and Portsmouth, NH, Burana was built on a unique dual-engine framework: leveraging a deep understanding of behavioral sociology to craft human, community-centered narratives, while utilizing rigorous business analytics to ensure every campaign has a measurable return on investment.


Since 2022, Burana has evolved from a local consultancy into an award-winning agency. From helping secure $60,000 in non-dilutive funding for regional health-tech innovation to elevating local culinary landmarks and professional practices, Burana’s journey is defined by the successes of the clients we protect and amplify. We don't just manage public relations; we architect local legacies.

DJ Beasley, MBA, is the Founder and Principal Strategist at Burana Public Relations (PR).

Founder-led. Data-driven. Rooted in the Seacoast

DJ holds an MBA in Marketing & Analytics from the University of New Hampshire (May 2026). His work spans SMBs, healthcare, defense, and higher education: leading go-to-market and communications strategy, coaching student startups, and securing media placements and funding. Recognitions include second place at ...

Our Mission

At Burana Public Relations, we believe that brilliant ideas, science-backed innovations, and local legacies shouldn't be drowned out by the noise of generic marketing.


We take the complexity out of strategic communications by combining MBA-level marketing analytics with high-fidelity, cinematic storytelling. From the Seacoast to global networks, we build tailored, high-impact campaigns that capture brand energy, prove value through data, and transform emerging businesses into market authorities.


We don't just secure visibility—we engineer prestige.


Our Vision

Our objective is to transform the landscape of regional marketing by demonstrating that sophisticated, data-driven business strategies and dynamic visual storytelling are essential components of community engagement. We envision a future in which every local institution, emerging startup, and regional enterprise possesses the clear messaging and visual authority necessary to not only dominate their market but also to establish a lasting legacy and achieve national recognition.

Our Clients

Restaurants & Hospitality. Guests choose you in seconds and remember how the room made them feel. We help restaurants, venues and nightlife spots tell the story behind the experience, earn local coverage, and give first-time visitors a reason to come back. See hospitality results.


Professional Services. Clients hire the professionals they trust, and trust starts before the first call. We sharpen what makes your practice different, back it with real examples, and put it in front of people looking for someone like you. See professional services results.


Technology & B2B. Good technology is hard to explain to the buyer who needs it. We identify who your buyers are, shape a message they understand, and build outreach that leads to replies and conversations, not just impressions. See B2B results.


Real Estate & Startups. You only launch once. We build the story, the proof and the local media plan that help new companies and projects earn attention from the right customers, investors and partners, with a clear next step for everyone who is interested. See launch results.

Trusted by Founders, Venues and Leaders

Burana helped us turn our mission of bringing authentic Southern heritage and hospitality to the New England area into a clear message. Through their strategic storytelling, we secured key local media coverage that brought in new supporters, packed our dining room, and turned first-time visitors into loyal community advocates.

02/28/2024
Cobbs Southern BBQ

Burana helped us turn our mission of bringing authentic Southern heritage and hospitality to the New England area into a clear message. Through their strategic storytelling, we secured key local media coverage that brought in new supporters, packed our dining room, and turned first-time visitors into loyal community advocates.

02/28/2024
Cobbs Southern BBQ

Burana helped bring one of my biggest ideas to life. His unwavering positivity and commitment to guiding our project from inception to fruition is something I am truly grateful for. From the very beginning, when unexpected challenges arose, DJ continuously reassured the team that we could handle whatever came our way. - Dr. Hannah Lightcap, Founder, Lightcap Health

10/23/2025
Lightcap Health

Burana helped bring one of my biggest ideas to life. His unwavering positivity and commitment to guiding our project from inception to fruition is something I am truly grateful for. From the very beginning, when unexpected challenges arose, DJ continuously reassured the team that we could handle whatever came our way. - Dr. Hannah Lightcap, Founder, Lightcap Health

10/23/2025
Lightcap Health