1. Lightcap Health / PULSe
Pillars: 1 + 2 | Strategy + Media
Positioning: From complex health-tech concept to investor-ready story.
Situation: PULSe needed to communicate a health-tech solution addressing nurse burnout while making the opportunity compelling to both healthcare professionals and institutional decision-makers.
Task: Build a clear pitch and messaging framework that could support fundraising, media outreach, and stakeholder engagement.
Action: Developed the pitch narrative and messaging framework; identified nurses experiencing burnout as the primary audience and healthcare institutions as the secondary audience; developed crisis-communication planning; and pursued targeted media placements.
Result: PULSe placed 2nd in the HealthForce NH Innovation Challenge in May 2024 and secured $60,000 in non-dilutive funding.
Impact: Translated a complex health-tech proposition into a focused narrative that connected audience need → institutional relevance → funding opportunity.
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