Strategy Development

At Burana, we understand the importance of creating coherent and effective strategies that cover every interaction between a brand and its target audience. We use brand insights and metrics to devise appropriate strategies using tailored frameworks to bring forth the best results. We leverage emerging technology to identify target audiences and increase visibility for clients in every way possible. We coordinate a wide range of tasks, from media relations to event planning, while maintaining a consistent brand voice. Our PR strategies may involve writing content for a company blog, drafting internal communications, hosting local events, sponsoring them, and holding press conferences to respond to a crisis or announce important news.