Burana Public Relations
Elevate your brand awareness and reputation today.
Strategic Communications Provider Since 2022
Burana Public Relations is a PR firm located in Durham, New Hampshire. We offer strategic PR and media management services for SMBs in Seacoast, NH.
Strategic Communication Services
Comprehensive Communication Solutions
Comprehensive Communication Solutions
Strategy Development
Event Management
Commercial & Product Photography
Addressing Resource Gaps for SMBs in New Hampshire
Post-COVID Challenges for SMBs in the U.S
A report from October 2021 revealed that 67% of small businesses in the US were negatively impacted by the COVID-19 pandemic.
Current Marketing Challenges for SMBs
Small businesses in the US reported budget and lead-generation as their top concerns, according to a November 2022 survey. Around 23% cited budget as a significant challenge, while 22.8% identified lead-generation as their main priority. Additionally, 10% of SMBs reported ROI as a major marketing hurdle.
Our Company
Prioritizing Social Responsibility in NH Since October 2022
We promote social responsibility in New Hampshire by assisting clients in creating communication plans that address all audience touchpoints.
Why Social Impact Careers Matter?
We support individuals and SMBs focused on creating positive social impact. As a startup PR agency, we collaborate with those driving change in their communities.
Are You Leading Change in Your Community?
At Burana, we believe in focusing on areas that are at the forefront of change, which include leadership, climate change, responsible production and consumption (circularity), impact investing, justice, diversity, equity, and inclusion, civic engagement, and STEM for good.
How do we measure success?
Increased Brand Awareness: Tracking metrics like website traffic, social media engagement, brand mentions in media, and survey results to gauge how well Burana's campaigns increased awareness of the client's brand.
Improving Brand Reputation: Monitoring sentiment analysis of online mentions and media coverage to see if Burana's efforts have positively impacted public perception of the client.
Lead Generation and Sales Growth: Tracking website leads, sales figures, and conversion rates to see if a clients campaigns have helped attract new customers and boost sales.
Media Coverage: Monitor the quantity and quality of media placements secured by Burana. This includes factors like media outlet reach, article type (positive vs. neutral coverage), and placement prominence.
Social Media Engagement: Track metrics such as likes, shares, comments, and follower growth on the client's social media channels to assess the impact of Burana's social media strategy.
Website Traffic and Engagement: Analyze website traffic sources and user behavior to see if Burana's efforts are driving more qualified traffic to the client's website.
Return on Investment (ROI): This combines the costs of Burana's services with the measurable business results achieved. It helps determine the financial effectiveness of the PR campaign
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We primarily assist SMBs in the Seacoast region of New Hampshire.
Want to learn more? If you're in our area, please let us know how we can assist you. (Click Here)